Today’s internet is an internet of walled-gardens. No amount of regulations can solve the root cause of the data ownership, online identity and privacy problems we all face. As we spend more and more time online, every interaction we have, every bit of data we generate forms a part of our identity and is a piece of digital asset that rightfully belongs to us. Yet, there is no easy way to take our own digital assets and identity across applications and platforms. For innovators and builders, this means they are always at a disadvantage compared to the incumbents, as data ownership is the new oil. The lack of ability for users to easily bring their digital footprint across applications and platforms means there is tremendous inertia when it comes to migrating to new platforms. This is especially true when it comes to social applications.